A1 Level – Elementary
1. Do you have a favorite brand?
2. What is a nice logo?
3. Do you think famous names are better?
4. What is a high price?
5. Do you think advertising works?
6. What is a loyal customer?
7. Do you worry about bad quality?
8. What is a simple promise?
9. Do you think a company should be kind?
10. What is a good reputation?
11. Do you like simple packaging?
12. What is a strong feeling?
13. Do you like clear honesty?
14. What are three famous brands?
15. Do you think trust is important?
A2 Level – Pre-Intermediate
1. What is the difference between a product and a brand?
2. Why are people loyal to a specific company?
3. What are the good things and bad things about paying more for a name?
4. How can a person politely talk about a bad customer experience?
5. Should all companies be transparent about their practices?
6. Why is it important for a company to have clear values?
7. Do you think social media has given brands too much power?
8. What is the purpose of a simple logo?
9. How does advertising affect buying decisions?
10. What is the difference between product quality and perceived value?
11. Do you think small, local names are more honest?
12. What are the problems when a company makes a big mistake?
13. When is the best time to stop buying from a company?
14. What are two things that create customer loyalty?
15. How does a lack of trust affect the economy?
B1 Level – Intermediate
1. What are the simple ways to politely suggest a better service experience?
2. How does the economy affect a company’s pricing strategy?
3. Should the government provide resources to support fair competition?
4. What is the difference between genuine reputation and manufactured image?
5. Do you believe that a good product can succeed without strong marketing?
6. What are the challenges of remaining objective when a company is facing a scandal?
7. How does focusing on profit affect the need for ethical behavior?
8. What is the idea of “brand identity”?
9. Is it fair when a person is judged for their name choices?
10. How does a lack of clear communication affect public perception?
11. What are the basic steps for writing a constructive complaint?
12. What is the value of a company promoting social good?
13. Should the news talk more about corporate social responsibility?
14. What are the simple reasons why some people prefer generic, non-branded goods?
15. How does the history of commerce affect modern advertising?
B2 Level – Upper-Intermediate
1. What are the simple social problems caused by mass materialism?
2. What are the ethical issues when companies use deceptive advertising?
3. How does constant social media showing of products affect buying decisions?
4. Should companies be legally required to disclose their environmental impact?
5. How does the feeling of association affect a person’s choice?
6. Who is responsible for educating consumers on ethical buying?
7. What is your simple view on the practice of high-cost celebrity endorsements?
8. What is the role of technology in automating customer service?
9. How does the problem of counterfeit goods affect original names?
10. What are the clear problems with allowing people to hide their intent?
11. What are the legal differences between general advertising and false claims?
12. Do you think the main purpose of a brand is to build a relationship?
13. What steps can individual citizens take to support ethical companies?
14. How does the lack of clear rules affect customer protection?
15. What are the simple psychological effects of buying a luxury item?
C1 Level – Advanced
1. Is it fair that famous names often dominate the market?
2. What is the moral duty of a company to ensure ethical labor practices?
3. How do global supply chains affect product quality?
4. When should the government consider mandatory limits on advertising directed at children?
5. What are the simple ethical problems of companies prioritizing profit over consumer health?
6. How does focusing on image affect the need for core product value?
7. Discuss the effects of long-term high-pressure marketing on consumer choices.
8. How should leaders use policy to promote ethical and responsible advertising?
9. What is the idea of “consumer culture”?
10. What are the long-term social effects when a whole generation struggles with debt?
11. What are the clear difficulties when courts try to decide if a product caused harm?
12. How does the desire for status affect the need for simple utility?
13. Do you think the most important thing is the preservation of fair competition?
14. What are the simple moral rules a person should follow when boycotting a company?
15. Should the government set a clear standard for corporate ethics?
C2 Level – Proficiency
1. What is the true difference between a manufactured image and authentic corporate virtue?
2. Should we eliminate the system that allows for massive profit from low-wage labor?
3. How does the idea of ownership change when most value is intangible?
4. What laws are needed to prevent major corporate disregard for consumer privacy?
5. How do historical views of trust, quality, and commerce affect modern marketing?
6. How can a society ensure that empathy is shown to the marginalized consumer?
7. Do you think total removal of all advertising would fix consumerism?
8. What simple rules should guide people when they encounter complex corporate structures?
9. How can we stop people from using personal choice as an excuse for poor habits?
10. What did old thinkers say about wealth, reputation, and the power of commerce?
11. What will happen to the need for human marketers if AI manages all advertising?
12. How do people use the idea of “it’s just business” to avoid discussing ethics?
13. How does the experience of a major scandal change a person’s view of trust?
14. What is the power of a group to demand better corporate ethics?
15. If scientists could create a perfect, totally honest advertising system, what would happen?
